When I'm not making stupid, effective ads, I'm making stupidly effective ads. This is a continuation
of the incredibly successful 2024 campaign that grew Amex’s revenue by 30%.






Agency: Dentsu Creative | Client: American Express | CD: Christina Pitsinos | AD: Derrick Lam | CW: Lauren Holt | Director: Isaiah Seret | Editors: Bruce Herrmann, Rachel Butler