Role: AD, CW, Design | Partner: Lauren Holt
The Brief
Create a bold print ad that connects with Gen Z and Millennials, especially women and people of color
The Meme
"Girl Dinner", according to dictionary.com: "Meals" consisting of a single snack food, inedible objects, or nothing at all.
The Idea
Girl Dinner. We've all had one. We've all seen the memes. But how many of us have no choice but to eat one every single night? We're using one of the hottest TikTok trends to encourage young people to join the fight against hunger.
The Work
The Kitchen
Ingredients: Natural flavors, Home Depot boxes, manga volumes, and a free flashlight my dad probably got from a health fair a few years ago