Role: AD, CW, Design | Partners: Camille Copp, Suzy Devane
Crack Boredom
Sunflower seeds don't just cure hunger — they cure boredom. The addicting cycle of cracking seeds makes them the mindless staple for truckers, road-trippers, and anyone else trying to keep their sanity on the road.
Billboards On America's Most Torturous Interstates
Partnership with Shell Gas Stations
Gas stations will start offering a different kind of fuel: sunflower seeds
Roadside Attractions
Cracking boredom on US route 50, the "Loneliest road in America" with visitor stops and roadside attractions
Road trip games app
By turning seeds into game pieces, every bag of David becomes hours of mindless entertainment.
