Role: AD, CW, Designer | Partner: Brynn Jorgensen
D&AD New Blood Pencil Winner | Social Produced as a freelancer with Duolingo
Problems You Can't Escape
Duo's determined to make you practice math. If not in his app, then he’ll take it upon himself to teach you elsewhere — the hard way.
Social Memes
So you're a stubborn one, eh?
If Duo's Threats weren't enough to make you practice, then maybe you'll find his actions more . . . persuasive.
Real-World Stunts
Earned Media
The World's First Solvable Spot
Use Hulu's ad selector feature to let people choose the length of their ad
P.S.
I designed and animated all assets from scratch to fit the new brand.
