Role: AD, CW, Design | Partner: Ashley Davis
Did you know that 60% of goldfish aren't smiling?
It's true: even the snack that smiles back has off days, and that's only natural. Times are tough, so we're positioning Goldfish, a brand known for sunshine and rainbows, as a comfort snack for both good days and bad days. It's at times like these that we need to just keep snacking.
Stunt: Making Snackers That Smile Back
In exchange for a smile, get a free bag of goldfish containing an uplifting, fortune cookie style message that was submitted by a fellow snacker.
