Role: AD, CW, Design | Partner: Will Derden
Texas Creative 2022 Best In Show
The less WE spend, the less YOU spend.
So to keep things cheap for everyone, we're cutting every possible corner in our ads. Like our shoppers, we're looking for the cheapest option that's just decent enough to get the job done.
Print:
Why pay for real celebrities when you can hire people with the same name?
Dollar Store Celebrities
So we can't afford real celebrities. But who said we can't make our own? We're scouring the world for people with the lamest claims to fame and adding them to our penny-studded cast of budget celebrities
The most unambitious stunt
Tesla sent a car to space . . .
So we're sending a dollar bill to Boise, Idaho on an economy class flight.
You know what they say: go big or go to Boise, Idaho.
Radio
Case Study Video